JURA and brand ambassador, Roger Federer, have been partners since 2006. This successful, almost 20-year collaboration is entering a new phase with the recently launched communication campaign. In magical stories, Roger Federer immerses himself in the world of JURA automatic coffee machines and takes the audience on a fantastic journey to the JURA Campus – the beating heart of the Swiss brand's innovation. Here he encounters JURA’s personalised worlds of indulgence – and inspiring speciality coffees that are “Coffee pleasure – freshly ground, not capsuled.”.

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