GfM’s renowned Marketing Award 2007
the occasion of the 66th General Assembly of the Swiss Marketing Society (Schweizerische Gesellschaft
für Marketing-GfM), JURA received GfM’s renowned Marketing Award 2007 yesterday evening.
Elektroapparate AG receives this honour as a special acknowledgment of the radical new-orientation of
the manufacturer for electric household appliances which turned into a global success as a premium brand
for fully automatic speciality home coffee machines. During that process, the creative approach was
focused on the use of all tools of the marketing mix with a clear orientation towards JURA’s brand values.